to the minute information isn’t
available – online
is providing information from last year or last month,
but you need
a current update.
answer just isn’t online – your
subject, or the particular slant, or specific population
hasn’t been covered. Or perhaps the information
is just too old and hasn’t yet been added to the digital
• ‘Soft’ information is
critical – how does someone feel
about this? what’s the future direction of that? what’s the
scuttlebutt under the radar?
• You require input from particular individuals or organizations,
and answers to your specific questions.
• You want honest answers you might not get yourself – your clients
or customers may not be willing to tell you directly what their major issues
are, but may be willing to share anonymously with a neutral third party.
from telecommunications to travel, insurance to pharmaceuticals – anyone
who uses information to make good decisions whether they’re
Fortune 100 companies or small start ups
firms for finding expert witnesses, tracking
down facts, locating prior art, performing due diligence
• Consultants – marketing specialists,
business consultants, PR firms
Agencies – from
the National Institutes of Health to local and state agencies
research departments, and research companies to supplement
their own work
• Individuals including
writers, inventors, entrepreneurs